After spending billions of dollars on original programming, Apple TV Plus is finally looking to cut back on production costs — and Netflix might be its biggest inspiration.
A new Bloomberg report has revealed that Apple has spent more than $20 billion on its original Apple TV content, but a lack of cut-through with viewers is making the company rethink its strategy. In regards to its TV lineup, Apple spent more than $500 million on “movies from directors Martin Scorsese, Ridley Scott and Matthew Vaughn” alone. Then, even its biggest shows like Severance and Foundation went over budget thanks to unforeseen circumstances. Despite this, and getting 72 Emmy nominations recently, “Few Apple shows have broken through to the wider public.”
