iPhone fans can expect a few big launches this year. Apple's next generation of flagship iPhones is already going viral, and it's still months away from launch. Many industry experts and leakers point to a massive change in the company's launch strategy for 2026, with a split release schedule and upgraded models that change the whole concept of what fans expect from the iPhone.
Now, the main focus of these rumours are the iPhone 18 Pro and iPhone 18 Pro Max, which are shockingly about to launch before the standard iPhone 18 and even ahead of a potential foldable model. Early leaks suggest Apple is planning more than just basic improvements, with big enhancements to camera systems, front facing sensors, design language and processor technology, all being rumoured to change.
