Apple is expected to unveil the next-generation Apple iPhone 18 Pro and Apple iPhone 18 Pro Max in September 2026, and early leaks suggest the company could deliver major AI upgrades, a more powerful chipset, improved cameras and better battery life while keeping launch prices largely unchanged. According to multiple reports, Apple may absorb rising hardware and AI-related costs instead of passing them directly to buyers, although premium Apple Intelligence features could eventually come with subscription charges.
