The iPhone 17 Pro Max is Apple's top-of-the-line phone and, this time, Apple has chosen to make that distinction by adding a little bit more bulk. A cynic might suggest that is being done to emphasize the svelte nature of the new iPhone Air – the thinness of which is, if we're honest, the only real selling point for that device.
It matters not. The normal 'non-Pro' iPhone 17 (which at least has two main cameras) has also got a good few feature bumps this generation which have – for some years now – been held away from the lesser iPhones by Apple simply to highlight which phone is 'Pro' and which is not. That means this, as the premium model, needs to distinguish itself any way it can because it no longer has the leg up of being the only iPhone with a 120Hz screen, for example!
