
Every move made by Apple has far-reaching implications. The force touch feature may have originated at Apple, but is now found on every device.
This is but one example. Recently, Apple announced that its iPhone 15 Pro and Max, as well as its new M3 desktop processor will include an AV1 decoder. At first glance, this seems like a significant leap forward for AOMedia, as uptake in AV1 has remained relatively low with Netflix and YouTube being the most notable media companies to have implemented the codec. However, as with many things in the tech world, the reality is a bit more complex.