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iMore
Technology
Tammy Rogers

Apple Intelligence raises big questions from artists and creatives over how Apple has taught its generative AI

Apple Intelligence.

One of the biggest announcements at WWDC this year was the launch of Apple Intelligence, Apple's first foray into AI. With improvements to Siri, and some cool extra features in the Notes and Calculator apps, Apple Intelligence seems like it's going to make your iPhone, MacBook, or iPhone a whole lot easier to use.

Where the controversy begins, however, is with the generative AI portion of Apple intelligence. Thanks to a report from Engadget, it soon becomes obvious that a great deal of artists and creators are concerned about what content Apple has taught its generative models with, and now demand transparency to see if it's been taught ethically.

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