Apple can be considered a late bloomer in the generative AI space compared to its rivals like Google, OpenAI, Microsoft, and Anthropic. The iPhone maker is well-known for its "not first, but best" mantra, which could potentially be attributed to its late investment in the landscape.
The tech giant announced its AI strategy, Apple Intelligence, last year, promising to overhaul Siri with next-generation capabilities that would evolve it beyond a simple digital assistant, allowing it to compete on an even playing field with ChatGPT and Microsoft Copilot.
