Recent speculations have given us our best idea yet of how much Apple Intelligence might cost if Apple decides to lock some features behind a subscription.
Last month Bloomberg’s Mark Gurman stated that while Apple Intelligence might be free at the start, there is a long-term plan to implement a form of “Apple Intelligence+" which will come with extra features that users will have to pay monthly fees for. In a recent interview with CNBC, Neil Shah, a partner at Counterpoint Research, said that Apple will want to pass the cost of AI development to the customer.
