Apple hasn't gotten into the new tech gold rush—until now. Generative A.I. job posts are blanketing its careers page

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Apple could be about to dive deeper into generative A.I. The Cupertino, Calif.-based tech giant has posted job listings for at least a dozen positions that focus on machine learning. TechCrunch reports that the job postings first appeared on April 27.

“A.I. represents a huge opportunity to elevate Apple’s products and experiences for billions of people globally,” reads one job listing. “You will be leveraging innovative Generative models to build fundamental applications on top of Apple’s most advanced technologies, while developing your expertise in Augmented and Virtual Reality (AR/VR).”