Apple-Google $1 Billion per Year Deal for Siri AI Almost in the Bag

AI collaboration: Apple gears up to integrate Google's Gemini AI into Siri for a major upgrade. (Credit: Sanket Mishra/Pexels/IBTimes UK)

A year after launching its suite of AI features under the Apple Intelligence umbrella, the tech giant is now on the verge of a major partnership. The Siri voice assistant, available on iPhone, iPad, and Mac, has long been criticised for its limited intelligence. But as of 5 November 2025, Apple is close to sealing a deal with Alphabet's Google to use its Gemini AI to power the next generation of Siri.

Apple evaluated several options, including OpenAI's ChatGPT and Anthropic's Claude, before selecting Google's Gemini — widely regarded as one of the most advanced AI models today. While Apple plans to develop its own AI system, it will initially rely on Gemini for complex tasks and advanced features.