Change can be hard, scary, and especially fraught when it comes to technology consumers rely on daily. Perhaps that's why Siri changed so incrementally over these past 13 years. Perhaps. The accepted wisdom is that Apple didn't see a good path forward. The available AI tools right up until 2022 were lackluster, and Apple wanted the right fit to achieve its largely unspoken aspirations.
Now those aspirations have a voice – a very different Siri voice – and intelligence that could put Siri in the same arena as Google Gemini and OpenAI GPT 4o (it'll literally be in the same arena as the latter but more on that later).
