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International Business Times
International Business Times
Business
Glenn CHAPMAN

Apple Faces Pressure To Deliver On AI At Developer Conference

Apple Tim Cook Carolina Milanesi Daniel Ives Gadjo Sevilla Microsoft Artificial Intelligence
Apple chief executive Tim Cook has called generative AI a 'key opportunity' across the iPhone-maker's line of products (Credit: AFP)

Apple is expected to make the case next week that it is not being left behind as tech world rivals blaze ahead with artificial intelligence.

AI and perhaps even a partnership with ChatGPT-maker OpenAI will likely be a driving theme at the Monday kickoff of Apple's annual WWDC developers' conference in Silicon Valley, according to analysts.

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