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Sarah Chaney

Apple event is official for September 9, but what does 'It's Glowtime' mean?

Apple Apple Intelligence Glowtime
Apple september event announced.

We've been expecting an Apple event in September, thanks to the company's predictable event scheduling every year. But now, it's official.

Apple just sent out invites for the 'It's Glowtime' event, officially scheduled for Monday, September 9. The Apple SVP of Marketing, Greg Joswiak, also posted an announcement on X of a vibrant, multi-colored, swirling Apple logo with the caption, "We’re glowing with excitement!"

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