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Technology
Rael Hornby

Apple did nothing wrong: The new iPad Pro ad crushed it

Apple "Crush!" ad, industrial press with paint oozing out.

Apple's announcement of the new iPad Pro M4 during Tuesday's "Let Loose" event has garnered some flak in the days following the company's decision to market its latest tablet in a way deemed offensive to creatives.

So much so, that the company's VP of Marketing, Tor Myhren, was dispatched to quell the heated reaction, confessing to Ad Age that the company “Missed the mark with this video, and we’re sorry.”

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