The latest iPhone hits stores in many countries, including Thailand, on Friday, and Apple Inc is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 line-up reserves the best features for the high-end Pro models costing at least $1,000. And based on pre-order data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.
