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Tom’s Guide
Tom’s Guide
Technology
Scott Younker

Apple could keep iPhone 18 price the same as it 'shows just how much leverage they have,' argues analyst

IPhone 18 Pro concept design from Aptenod on YouTube.

The ongoing RAM crisis is affecting every corner of the tech world, and even Apple, giant though it is, may soon feel knock on effects of AI's data center greed. Recently, TrendForce reported that Samsung could raise iPhone memory prices by over 80%, while other memory brands like SK Hynix could raise component prices by nearly double.

Despite those massive price hikes, supply chain analyst Ming-Chi Kuo believes Apple won't raise prices on the new iPhone 18 models that are expected to launch in September.

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