Apple’s latest financial figures show that the Cupertino-based company generated more than $22 billion in Q4 2023 from iTunes, software and services, a jump of almost 17% on Q4 2022.
The news capped an exceptional year which saw total revenue for FY 2023 surpass $85 billion, a 9% increase on FY 2022. At this rate, Apple may become a $100 billion software-and-services company by next year, an incredible feat, an almost 10X increase over the revenues that segment generated back in 2013. To put that in perspective, that is more than the combined revenues of Salesforce, SAP and Adobe and second only to Microsoft. What’s even more impressive is that almost all of that comes from B2C as opposed to B2B for the overwhelming majority of the big hitters.
