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Mark Wilson

Apple could be planning a game-changing M1 moment for iPhone photography

Apple Sony Mark Gurman Nikon
The iPhone 15 Pro Max on a black background.

When Apple launched its M1-equipped MacBook Air in 2020, we called its in-house chip a "game-changer" – and the tech giant might be planning an equivalent move for iPhone cameras, according to the latest rumors.

According to Bloomberg's Mark Gurman, Apple "is eyeing an in-house strategy for camera sensors". In other words, making its own camera sensors in much the same way as Apple Silicon. And while there's no rumored timescale for this, it would be a big moment for mobile photography and videography.

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