It seems fair to say Apple has had a pretty rough time in the AI space. For all the hype around Apple Intelligence back in 2024, most of the promised features (most notably improved Siri) were dead on arrival – with no resurrection in sight over a year later.
The debacle has led to constant rumours of disquiet within the company, with the AI team said to have been given a pretty mean nickname internally. And now, CEO Tim Cook has reportedly held a rare all-hands company meeting to clarify the company's approach going forward.
