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Lifestyle
Stephanie Alice Baker, Reader (Associate Professor) in Sociology, City St George's, University of London

Apple Cider Vinegar: how social media gave rise to fraudulent wellness influencers like Belle Gibson

This article contains spoilers for Apple Cider Vinegar.


The new Netflix series Apple Cider Vinegar tells the story of wellness influencer Belle Gibson, who built a loyal following on social media by documenting her cancer journey online. But in 2015, Gibson was exposed as a fraud. She never had cancer, and lied about donating funds to charities and ill children.

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