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The Conversation
The Conversation
Rajat Roy, Associate Professor, Bond Business School, Bond University

Apple chief executive Tim Cook resigns after 15 years. What’s next for the tech giant?

Apple Tim Cook John Ternus Steve Jobs Google

Today, Apple announced the tech company’s longtime chief executive Tim Cook will step down and transition to the role of executive chairman of Apple’s board of directors.

This change will take effect from September 1 2026. John Ternus, currently Apple’s senior vice president of hardware engineering, will take over as chief executive.

However, Cook will remain in place until then to ensure a “smooth takeover”. As chairman, he’ll then take on a more strategic role of engaging with policy makers and corporate governance.

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