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Apple CEO Tim Cook unveils transformative Vision Pro device for sports entertainment

Tim Cook Adam Silver Apple NBA Entertainment
FILE - The Apple Vision Pro headset is displayed in a showroom on the Apple campus after it's unveiling on June 5, 2023, in Cupertino, Calif. Apple's high-priced headset for toggling between the real

Apple CEO Tim Cook recently got a sneak peek into the transformative potential of a new device called Apple Vision Pro. Cook, joined by NBA commissioner Adam Silver, was given a demonstration of the device at the NBA's league headquarters in New York.

The dedicated app developed by the NBA for Apple Vision Pro showcased a range of impressive features. One standout feature was the ability to watch up to five games simultaneously, providing fans with an immersive viewing experience. Cook was particularly interested in the real-time stats that could be displayed alongside live games.

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