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Ebube Jones

Apple CEO Tim Cook Just Bought $3 Million of Nike Stock. Should You Load Up on NKE Too?

NIke Tim Cook NKE Apple

Nike (NKE) has spent most of 2025 trying to rebuild investor trust after several disappointing quarters left the stock far below its earlier highs and trailing the broader consumer group. Shares are down more than 26% off their 52‑week high, even after a recent rebound.

Then, on Dec. 22, a regulatory filing revealed that Apple (AAPL) CEO Tim Cook, Nike's lead independent director since 2016, purchased 50,000 Class B shares at an average price of $58.97. It was a $2.95 million open-market buy that nearly doubled his stake to approximately 105,000 shares.

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