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Creative Bloq
Creative Bloq
Technology
Daniel John

Apple CEO Tim Cook is stepping down: Here are his biggest hits and worst flops of the last 15 years

Apple CEO Tim Cook standing next to a row of MacBook Air laptops at the company's Worldwide Developers Conference (WWDC) in 2022.

After months of rumours, it's finally official. Tim Cook, CEO of one of the world's most valuable companies, is stepping down. At the helm of Apple, Cook has overseen the launch of countless products – many of them hits, and a few of them, er, not so much.

Apple has announced that Cook will be handing the reigns to current senior vice president of hardware engineering John Ternus in September. While it'll be curious to see how Apple fares with a 'product guy' in charge (I guess Ternus is who I need to start begging to reintroduce the iPhone mini now?), we're now in a position to definitively judge the 'Cook era'.

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