Apple's incoming chief executive John Ternus is expected to prioritise rebuilding the company's design organisation, according to reports, marking a shift in how the technology giant approaches product development as it navigates increasing competition in artificial intelligence (AI).
The focus on design comes at a time when Apple is facing questions about its pace of innovation, particularly in generative AI, where rivals such as OpenAI, Google, and Microsoft have moved aggressively to launch new products and capabilities.
