The CEO of Apple has said he doesn't consider the machine learning powering Apple's new technology actual Artificial Intelligence.
Tim Cook addressed the issue just a day after the tech giant debuted a number of new AI-driven products including apps that can recognise faces in photos and develop writing prompts for journaling.
Speaking in an interview with Good Morning America, Mr Cook also spoke out on the threats posed by AI.
Although apps like ChatGPT show "great promise", they could also be used to spread bias and misinformation, the tech boss warned.
He said: "If you look down the road, then it’s so powerful that companies have to employ their own ethical decisions.
"Regulation will have a difficult time staying even with the progress on this because it’s moving so quickly.
"So, I think it’s incumbent on companies as well to regulate themselves."
In the face of massive strides taken in the field of Artificial Intelligence, senior figures in the burgeoning field have come together to warn of its dangers.
OpenAI CEO Sam Altman, DeepMind CEO Demis Hassabis, and Anthropic CEO Dario Amodei all signed the short statement from the Center for AI Safety.
It read: "Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks, such as pandemics and nuclear war."
A tech adviser to the UK Prime Minister Rishi Sunak warned AI systems would soon be powerful enough to “kill many humans”.
Matt Clifford, who is helping the prime minister set up the government’s AI taskforce, said policymakers should be prepared for threats such as cyberattacks or creation of bioweapons.
He warned of the need for mankind to find a way to control the expanding technology, telling TalkTV: "You can have really very dangerous threats to humans that could kill many humans, not all humans, simply from where we’d expect models to be in two years time.
“The kind of existential risk that I think the letter writers were talking about - what happens once we effectively create a new species, you know an intelligence that is greater than humans."
Mr Clifford, who chairs the government’s Advanced Research and Invention Agency (Aria), said that this “sounds like the plot of a movie” but was a real concern.
He added: “If we try and create artificial intelligence that is more intelligent than humans and we don’t know how to control it, then that’s going to create a potential for all sorts of risks now and in the future - it’s right that it should be very high on the policymakers’ agendas.”
