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iMore
Technology
Oliver Haslam

Apple Card's Goldman Sachs' divorce could bring changes to the product for consumers — Apple's data could be a prize for any newcomer

Apple Card on iPhone and Apple Watch.

Apple Card might be almost universally loved by everyone who has access to it, but it's very much the black sheep of the Goldman Sachs portfolio — and it wants out. But ditching a contract isn't easy, even for huge banks, and that's definitely the case when the other party involved happens to be the world's biggest company.

Apple of course brought Goldman Sachs on board when the Apple Card launched back in 2019, and it's the bank that carries almost all of the downside associated with the deal. With that in mind, it shouldn't be too much of a surprise that the bank isn't a huge fan of its deal, no doubt thanks to the fact that Apple Card has cost the company more than $1 billion since it launched.

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