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TechRadar
Mark Wilson

Apple calling the Vision Pro ‘great value’ shows it’s living in another reality

Apple Tim Cook
The top and front of the Apple Vision Pro headset on a grey background

The Apple Vision Pro's price announcement may have been met with audible groans at WWDC 2023, but Apple CEO Tim Cook has defended the headset's $3,499 tag, calling it "great value" in a new interview.

In a revealing chat at Apple Park, Good Morning America asked Cook if the Vision Pro is something that "the average person will be able to afford". Cook replied: "I don’t know. I think people will make different choices depending upon their current financial situation and so forth," he said. 

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