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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Apple Buys AI Video Compression Tech Company, Could Help It Make Streaming Cheaper and Better

First look art for season three of Apple TV Plus's 'Ted Lasso'

Apple has quietly acquired a Silicon Valley startup that could help make Apple TV Plus streaming cheaper, more efficient and better. 

Privately funded with $9 million, according to CrunchBase, WaveOne makes an artificial intelligence-based video compression software that can devote limited bandwidth to vital on-screen elements like faces, while minimizing resources to backdrop elements that are less of a focus.

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