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Fortune
Fortune
Stephen Pastis

Apple bulls are bracing for a Tim Cook 'flex' moment

(Credit: JOSH EDELSON/AFP via Getty Images)

Depending on who you ask, the the number of mixed reality headsets that Apple will sell this year varies considerably. 

Analysts at TD Cowen estimate Apple could sell as many 1 million of the headsets in the first year. Wedbush analyst Dan Ives reckons that Apple will sell 150,000 of the devices. 

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