
I’ve been covering Apple for 25 of its 50 years, and I’ve had a front-row seat for the moments that for many redefined modern life. I was there when Steve Jobs pulled the original MacBook Air from a manila envelope. I reviewed the first iPhone when it was considered a "gamble," and I was among the first to step into the spatial computing era with the Vision Pro.
Over the last half-century, there have been plenty of "wow" moments, but also the high-profile flops and setbacks you'd expect from a brand that recently became the world's first $4 trillion empire.