Apple has issued an apology for its recent 'Crush' ad promoting the iPad Pro, as reported by Ad Age. The tech giant expressed regret over the controversial ad, which featured a person holding the iPad Pro and using it to 'crush' a variety of objects, including a laptop computer.
The ad sparked criticism from consumers and industry experts alike, with many pointing out the potentially misleading nature of the demonstration. Some viewers raised concerns about the ad's implications for the durability and performance of the iPad Pro, questioning whether it could truly outperform a traditional laptop in such a manner.