With any rebrand, big or small, you've always got to anticipate some backlash. As we know, the internet hates change, and this couldn't be more apparent than in the increasing trend of rebranding NFL logos.
When it comes to rebranding a sports team, you're not just evolving a brand, but the identity of the entire fanbase behind it. While it's impossible to please everyone, it takes a fine balance to impress the masses. To dive deeper into this trend, I caught up with design experts Paul Woods and Michael Vamosy to discuss why NFL logo rebrands are so divisive and what we can learn from the fallout.
