What you need to know
- Ubisoft is a major video game publisher based in France, known for Assassin's Creed and Watch Dogs.
- Recently, a video being shared on X (Twitter) purports to show a sneaky little feature Ubisoft has injected into one of its older games.
- Assassin's Creed Odyssey appears to be showing huge pop-up ads in the middle of gameplay now, despite previously being a fully-priced premium title.
- Update: In comments to press, Ubisoft says that it was a "technical error" and has now been disabled.
