Gas station titan Buc-ee's has entered a legal battle with a rival brand over an allegedly similar logo design. Filing a federal lawsuit against the Ohio-based convenience store chain, Mickey's, Buc-ee's claims that its rival's moose mascot could cause customer confusion.
Logo design disputes are nothing new in the branding world. But with Buc-ee's recently filing a similar lawsuit over a different animal mascot logo, it seems the travel centre giant is keen to protect its identity. Its latest dispute remains ongoing, with the outcome of the legal battle unclear for now.
