It is said, that after working for 10 years, you become famous overnight. In Jade by Monica Shah and Karishma Swali’s case, it is 15 years. Scratch that, actually it is consistent, creative, committed, and patient work over 40 years. Chanakya, their parent company (the name behind Dior and many other international’s brand’s world-class embroidery) was envisioned in 1984 by Vinod Shah (Karishma’s father and Monica’s father-in-law). Shah senior, with a bent towards poetry and music, found a calling in Indian crafts and formalised Chanakya with one clear goal: to take India’s finest craft and skill set to the world.
