If there is one trend that has become obvious across the software and services landscape in recent years, it's the use of subscriptions. Independent developers and large services companies alike have chosen to ditch outright pricing in favor of the most elusive thing in the industry — recurring revenue. And while those who dislike the subscription pricing models that have become the norm might tell you it's a way for developers to cash in, new research shows that isn't necessarily the case at all.
Developers have long argued that moving to a subscription model is the only way that they can keep their businesses afloat in a world where people don't expect to have to pay for updates to new versions with better features. But research now shows that while some at the top of the pile are indeed making money, it's a matter of fact that subscription pricing isn't working for everyone.
