A red-faced Government department quickly changed an 'insulting' digital ad on display in North Staffordshire - after it boasted of a £7m levelling up fund boost for the wrong Newcastle.
The electronic poster, which appeared next to the Guildhall in Newcastle-under-Lyme this week, flagged up the multi-million pound investment in Grainger Market in Newcastle upon Tyne - around 200 miles away.
After shocked residents took to social media to complain about the gaffe, the Geordie advertisement was swiftly replaced by one highlighting Stoke-on-Trent's £56m levelling up funding, StokeonTrentLive reports.