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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

‘Apex’ Predator Feeds on Media Business Press With Apparent BusinessWire Press-Release Hoax About Rival Paramount Bid

Paramount studio gate in Los Angeles.

Before they get to the part that explains, that on your current trajectory, you're heading into a volatile, low-paid, zero-respect career full of poorly trained leaders lacking in skill, courage, vision, grace, guile and talent, journalism school teaches us not to believe everything we read in press releases. 

Sadly, a number of big name business pubs went down the ol’ rabbit hole Wednesday morning, after PR service BusinessWire published — then retracted — a press release about a supposed rival bid for Paramount Global.  

”In the after-market hours on July 12, 2024, Apex Capital Trust, a conglomerate of financial institutions and financial services providers, submitted a competing offer to purchase Paramount Global shares ('Paramount'). The economic terms of the competing offer submitted by Apex include an all-cash offer with a total commitment of up to $43 Billion,“ the release stated. 

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