The world's richest franchise cricket league is ongoing in India, a cricket- crazy country of 1.4 billion. The Indian Premier League features top players from around the world and attracts hundreds of millions of TV viewers.
While the format leads to high-tempo action on the field, Twenty20 cricket has also sparked an evolution in off-field entertainment in cricket. Cheerleaders dancing on podiums, DJs sitting behind decks spinning tunes, and fancy dress themes are all part of the T20 game for crowds, bringing a colorful new twist for those at the stadium and broadcast viewers.
