AO World is led by John Roberts
(Picture: AO World press image)AO World is poised to complete a humbling retreat from Europe after years of struggling to crack the continent.
The online white goods retailer today kicked off a “strategic review” of its Germanbusiness, as ongoing issues with costs and competition make its future within AO increasingly unlikely. Third-quarter revenues in Germany sank 24% due to increased local competition, rising marketing costs and supply chain issues.
