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Evening Standard

Holly Williams

AO World looking to automation and offshoring in face of wage cost surge

AO World John Roberts Insurance Minimum Wage Music Magpie

Online electricals retailer AO World has revealed that annual profits almost trebled despite falling sales and said it remains on track to bounce back with double-digit revenue growth over the year ahead (AO Wolrd/PA) -

Online electricals retailer AO World has revealed plans to use artificial intelligence and to offshore more work overseas in a bid to slash costs after seeing its wage bill surge.

The group revealed late last year that it was facing around an extra £8 million in costs a year from April’s higher national insurance contributions and minimum wage rise.

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