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Birmingham Post
Birmingham Post
Business
Jon Robinson

AO launches strategic review of German business as competition and costs rise

Online retailer AO has launched a strategic review of its German business after the division was "significantly impacted" by "intensified" competition and "substantially increased" digital marketing costs.

The Bolton-headquartered company said it will "evaluate a range of options" and that the board is "focused on maximising shareholder value".

AO has also confirmed its current trading estimates for the full year remain in line with the guidance set out at the interim results on November 23, 2021.

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