Anycubic is addressing the issue of new printer jitters with a first print guarantee: if your first print on the new Kobra X isn’t right, they’ll make it right. The company said in a promotional statement that bad first prints can erode a user’s confidence in both their ability and in the machine itself. Rather than letting users wander off into the forums looking for advice, Anycubic wants customers to contact customer service and get real answers.
For many people new to 3D printing, the initial setup and first print can be a make-or-break moment. Anycubic’s Kobra X is priced low enough to lure beginners away from the Bambu Lab camp, but the printer does require a bit of assembly and software downloading. By focusing on a great first print experience, Anycubic appears to be trying to lower the barrier to entry and reduce early abandonment, a common problem in consumer 3D printing.
