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Evening Standard
Evening Standard
Joanna Taylor

Anya Hindmarch wants you to eat Heinz baked bean, Perello olive and Branston piccalilli flavoured ice cream

London-fashion designer Anya Hindmarch has long been known for her bold, eccentric branding and collaborations with some of the UK’s best known brands, and today, she’s pushing the boat out even further with her third venture into frozen desserts.

Open until 18 August, The Ice Cream Project is a pop-up shop offering adventurous Londoners the opportunity to sample weird and wonderful flavours of sorbet and ice cream inspired by a range of well known food products and condiments available by the scoop (£4.50) or the tub (£16).

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