London-fashion designer Anya Hindmarch has long been known for her bold, eccentric branding and collaborations with some of the UK’s best known brands, and today, she’s pushing the boat out even further with her third venture into frozen desserts.
Open until 18 August, The Ice Cream Project is a pop-up shop offering adventurous Londoners the opportunity to sample weird and wonderful flavours of sorbet and ice cream inspired by a range of well known food products and condiments available by the scoop (£4.50) or the tub (£16).
This time, new so-called savoury ice cream flavours include Perello Olive, Sarson’s Vinegar, Filippo Berio Basil Pesto and Branston’s Piccalilli, while sweeter options on offer include Kenco Coffee, Sun-Pat Peanut Butter, McVitie’s Penguin, McVitie’s Jaffa Cakes, and Tiptree Orange Marmalade, as well as Robinson’s Lemon Barley Water and Tropicana Orange Juice sorbets. Meanwhile, Heinz Baked Beans, Kikkoman Soy Sauce, Maldon Sea Salt and Bird’s custard flavours will make their second or third appearances.
Though all is not what it seems. Some scoops are sweeter than they appear, such as Sarson’s Vinegar, featuring blended strawberries with a splash of the tangy condiment — a riff on the classic strawberries and balsamic dessert. Plus, the Filippo Berio Basil Pesto flavour promises aromatic notes of herbs and nuts, rather than parmesan cheese, while the Maldon Sea Salt edition stars heaps of rich, velvety chocolate.
Are you brave enough to give them all ago? Watch our video above to see how the ES team fared.
