As generative AI scales greater heights and becomes more advanced, it continues to demand more resources, including more computing power with the rising demand for GPUs among major AI labs, cooling water, and operational costs.
Last year, during OpenAI's 12 days of shipmas, the ChatGPT maker unveiled a new $200 monthly plan called ChatGPT Pro. The paid plan ships with unlimited access to OpenAI's flagship models, including its o1 reasoning model, which "can think harder for the hardest problems."
