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TechRadar
TechRadar
Christian Cawley

Anthropic becomes the 'Apple of AI' as it grabs most revenue despite being the most expensive

Anthropic Apple Vercel Google
Claude by Anthropic.
  • Volume and spend on tokens for Anthropic’s AI solutions made it more revenue than any of its competitors in July 2026, cementing its position as the top LLM provider
  • This success is despite Anthropic’s tokens being more expensive than its competitors
  • The data was collated by Vercel’s AI Gateway, an API service that routes LLMs for easy AI provider swapping

Monthly analysis of the AI industry has revealed a number of surprises for July 2026, not least the continued growth of Anthropic both in terms of revenue and token use.

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