Anthony Joshua believes that fighting Dillian Whyte would have more "swag" than a super-fight against world heavyweight champion Tyson Fury.
The perception in British boxing is that there is no bigger fight than Fury versus Joshua, which has come within inches of being made twice over the past few years. But Joshua reckons that there is more intrigue in the all-London clash between he and Whyte, who have fought as amateurs and professionals.
Whyte handed Joshua his first loss after starting to box back when the pair were up-and-coming as amateurs in February 2009. But the pair met again in the paid ranks over half-a-decade later and Joshua was able to avenge that result with a thundering knockout at the O2 Arena in London for the commonwealth title.