If the price is £45 million, means Everton have made over £11m a goal. If it goes up to £50m, it is £12.5m per strike. Buying virtually any 21-year-old for a hefty fee involves paying for potential but, should he join Chelsea, Anthony Gordon may represent an extreme case.
Certainly in terms of the most valuable of all attributes: the capacity to put the ball in the net. The squabble for the winger’s services pits Frank Lampard against his former club. Gordon has admirers at Goodison Park at Stamford Bridge alike, but thus far he has been more crowd-pleaser than match-winner. He had six shots in the draw against Nottingham Forest on Saturday but the Everton forward to equalise was Demarai Gray, and few seem likely to pay £50m for him this window. Gordon, meanwhile, remains rooted on four goals in his career.
