HBO Max is going to cost more if Warner Bros. Discovery CEO David Zaslav has anything to say about it. At the Goldman Sachs Communacopia + Technology Conference yesterday (Sept. 10), Zaslav revealed that he thinks that the quality of HBO Max means that you should pay more for it, even as his competition raises prices all around him, making it more difficult than ever to determine which of the best streaming services to subscribe to.
"The fact that this is quality — and that’s true across our company, motion picture, TV production and streaming quality — we all think that gives us a chance to raise price,” Zaslav said at the conference. “We think we’re way underpriced."
